Your eBay store is a nice little useless piece of virtual real estate if there are no visitors to the store. Needless to say, it also does not generate the income you want or thought it would generate, which was the primary reason why you had put up the store in the first place and continue to pay the store fees every month.
Having your store listed in the eBay stores category pages has its uses. However, realistically, your store is probably tucked away on page two hundred, never to be found because no eBay buyer has the patience to wade through all those screens.
Sure, you can pay a pretty penny to have your store listing bumped up to a more readily findable position.
However, there is a way to attract a lot of targeted attention to your eBay store that will cost you absolutely nothing.
It is called press releases.
There are services on the web that send out press releases to hundreds of news services and also email the press releases to thousands of journalists who opted in to receive press releases for a particular industry or niche.
Two of the more popular press release sites are pr.com and prweb.com. There is a host of others as well. Just do a search for “free press release” and you will see.
Now, please do not put out a press release that says, “Woohoo, there is yet another store on eBay that sells DVDs, or clothing, or whatever.” Nobody will take any notice of such a press release.
You either need to find something newsworthy about your eBay store, or intentionally create an event that is newsworthy.
Perhaps you’ve decided to broaden the line of whatever you are selling, perhaps you are offering a seasonal discount, or perhaps you decided to offer free shipping on all your items.
Better yet, perhaps your eBay store has been reviewed by BestAuctionStores.com, where I contribute eBay store reviews. That is a one-time newsworthy event in the life of your store’s history, if you have ever wanted to find one.
The press release sites are very helpful in terms of guidance and advice on how to write a press release, if you have never done one before. You could employ an advertising agency to craft the press release for you, but if your store is not yet profitable, I wouldn’t advise spending extra money on the press release.
Just get the word out on your store. Sometimes you will make a boo-boo and put out a press release that is really not that newsworthy, but who cares. Nobody is going to break your fingers over it.
The key is, don’t put out a press release about your eBay store, put out a press release about an event related to your store. You might get visitors and buyers from sources you didn’t even know existed.
Jason Griffith
http://www.articlesbase.com/business-articles/getting-the-word-out-on-your-ebay-store-113543.html
#1 by LaLaLaa? on July 6th, 2009
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Should I purchase Microsoft Word on eBay or are they all copies and fake?
I want to get the Microsoft Office Word Home and Student software…in stores it is around $200 and on eBay I see that some are being sold for around $100.
#2 by darkriku12 on July 6th, 2009
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Not all people are con artists. Probably it would be real.
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#3 by bmorekd on July 6th, 2009
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it would be real
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#4 by Kevin G on July 6th, 2009
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Just get Open Office
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#5 by Chip D on July 6th, 2009
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Just make sure they state it’s unopened unused
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#6 by cfoxwell99 on July 6th, 2009
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Be careful, read feedback and ask questions if needed. The feedback system on eBay tells it all. Read the description carefully too. I get my Norton virus discs each year for a little over $15 and they are over $30 in the store.
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#7 by gernboken on July 6th, 2009
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they’re all copies and fake. you can get the student version for around the same price on amazon or you can get open office which is almost as good in most respects and better in many respects, and free.
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http://www.amazon.com/Microsoft-Office-Home-Student-2007/dp/B000HCZ8EO/ref=pd_bbs_1?ie=UTF8&s=software&qid=1217038956&sr=8-1
http://www.openoffice.org/
#8 by Christi on July 6th, 2009
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I would be very careful purchasing it on Ebay. Microsoft follows those license numbers very carefully. It must be an unused copy. Personally I wouldn’t purchase, but as long as it was a reputable source then there shouldn’t be a problem.
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#9 by Cory E on July 6th, 2009
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Someone could be selling there old version, in which case it would not be fake. I would buy it new, personally, just to be sure, but if it is a fake you can always complain to the seller!!
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#10 by ?Å?????? (Sagittarius) on July 6th, 2009
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ya, its all pirated, becuase then they wouldnt be able to afford selling it. as microsoft sells it for 150 and sellers make a 50 dollar profit.
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#11 by helloworld505 on July 6th, 2009
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its not worth getting office on ebay – to much chance of a fake or a scam. if its just word you wand and if you want it cheap then why not get open office – its free and its just as good as word.
PS. dont torrent word. microsoft will pick up on a hacked version and torrents are prone to contain a lot of viruses. only torrent it if you absolutely have to.
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#12 by nintyfiveworlds on July 6th, 2009
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Chances are it is probably already activated. But if you stumble upon one that isn’t then by all means buy it. Also try and contact the person or company selling it to see if it is legit. and if you buy a illegitimate copy contact eBay and Microsoft saying you bought a pirated copy and who your buyer was, if you used pay pal then also contact them about their buyer protection. and check around with other online retailers to see their prices as well.
Hope this helps
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#13 by ole23 on July 6th, 2009
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use a little common sence when buying on Ebay. The averge markup on software is only 15-20% at the stores, so how is he getting it for under $100? If it sounds too good to be true, It prob isn’t real.
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#14 by charles v on July 6th, 2009
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i Know a website you can get Word Completely free… =) Along with ADOBE Photoshop…=)
do you want to know??
you have to Speak and read very good spanish in order to get it. =)
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#15 by Miagi99 on July 6th, 2009
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Just ask the seller if it is a genuine version and if it is it would have a genuine license key not something written in a text file or a regular sheet of paper. If the box was unopened than I’m sure it is a real copy, although I would ask the seller before buying and save the e-mail so if you have problems later you have it in writing that the seller claimed it was a genuine version before you bought the item. Also, check the sellers return policy on the item. Good luck.
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